Logo and Corporate Design.
The client Mertens Projects assumes partial or overall management responsibility for construction projects.
When designing the brand, it was important for the client to recognize that he works in the construction business but is not an architect. A constructed-looking monogram from the entrepreneur’s initials forms the brand mark. The word mark is shown by a plain and modern font. The palette of colors used is based on typical colors in the construction industry. Many years of experience and familiarity are linked to the company values through the choice of color.